[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"news-4570-EN":3},{"tags":4,"pk":5,"permalink":6,"summary":7,"tile_image":8,"images":9,"news_id":19,"title":20,"posted":21,"ex_artist":22,"published":23,"ex_news":22,"body":24},"#stylised#advertising#graphic#animation art#characters#animation#food and drink#lifestyle#flat colour#exercise#motion club#","news","\u002Fnews\u002F4570\u002Fon_the_go_with_honey_nut_cheerios","\u003Ca href=\"\u002FMotionClub\">Motion Club\u003C\u002Fa> create four energised animations for a Honey Nut Cheerios and Shape Advertising feature.","blog_4570_637393819050052065.jpg",[10,11,13,15,17],{"filename":8},{"filename":12},"blog_4570_637393819145110997.jpg",{"filename":14},"blog_4570_637393819235849896.jpg",{"filename":16},"blog_4570_637393819327199011.jpg",{"filename":18},"blog_4570_637393819410348970.jpg",4570,"On the Go with Honey Nut Cheerios","2020-10-27T06:50:00#4570",false,"2020-10-27T06:50:00","\u003Cp>The brief was to create four animations that capture the mood of a positive, healthy morning routine, with the help of Honey Nut Cheerios! Motion Club explain, \"We love using exaggerated poses in our characters, so this was a great chance for us to have some fun. We were also able to play with the Cheerio photo as a device to incorporate in the narrative - whether the rising sun or sleep pod!\" Take a look at the animations in context \u003Ca href=\"https:\u002F\u002Fwww.shape.com\u002Ffeatured\u002FCheatSheetMorningWorkoutCheerios2020?sm_r=WcqgBB\" target=\"_blank\">here\u003C\u002Fa> and in Motion Club's \u003Ca href=\"https:\u002F\u002Fwww.illustrationx.com\u002Fartists\u002FMotionClub\">portfolio.\u003C\u002Fa>\u003C\u002Fp>"]