[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"news-6180-EN":3},{"tags":4,"permalink":5,"title":6,"pk":7,"posted":8,"tile_image":9,"pinned":10,"ex_artist":10,"images":11,"news_id":25,"summary":26,"published":27,"ex_news":10,"body":28},"#advertising#graphic#food and drink#sport#fruit#alcohol#summer art#objects#usa#beverage#billboards#drinks#season of victory#","\u002Fnews\u002F6180\u002Fa_dynamic_fusion_of_sports_and_summer","A Dynamic Fusion of Sports and Summer","news","2024-09-04T20:00:00#6180","blog_6180_638610769386235940.jpg",false,[12,13,15,17,19,21,23],{"filename":9},{"filename":14},"blog_6180_638610769487436673.jpg",{"filename":16},"blog_6180_638610769581687096.jpg",{"filename":18},"blog_6180_638610769906368852.jpg",{"filename":20},"blog_6180_638610770087629855.jpg",{"filename":22},"blog_6180_638610770408421656.jpg",{"filename":24},"blog_6180_638610772568262935.jpg",6180,"\u003Ca href=\"\u002FSeasonofVictory\">Season of Victory\u003C\u002Fa> makes stunning visuals for Arnold Palmer Spiked.","2024-09-04T20:00:00","\u003Cp>SoV was commissioned by ARC US, a prominent shopper and retail agency within the Publicis Group, to craft a series of illustrations as key visuals for a nationwide beverage campaign.\u003C\u002Fp>\r\n\u003Cp>The project featured a dual focus: sports and summer themes, perfectly aligned with the refreshing essence of Arnold Palmer Spiked, a popular malt beverage known for its unique blend of iced tea and lemonade. Leveraging a bold colour palette of red, green, yellow, and white - reflective of the Arnold Palmer brand - Season of Victory infused energy and playfulness into each illustration.\u003C\u002Fp>\r\n\u003Cp>The sports-themed visuals captured the dynamism of basketball, football, hockey, baseball, golf, and soccer, while the summer-themed imagery brought to life the quintessential elements of the season, including lemons, sunglasses, beach umbrellas, beach balls, and flip flops.\u003C\u002Fp>\r\n\u003Cp>These illustrations were prominently featured across various digital and print promotions, blending the spirited nature of the beverage with the lively aesthetics of summer and sport.\u003C\u002Fp>"]