[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"artist-AdamMacauley":3},{"artist":4,"images":52,"details":533},["Reactive",5],{"de":6,"formatted_name":7,"portfolio_url":8,"excludes":9,"default_view":11,"fresh":12,"illustrator":13,"live":13,"country":14,"name":15,"hiddens":16,"show_on_all":13,"az_image":17,"az_alt":43,"artist_id":44,"animation":6,"is_new":6,"kidsbooks":13,"galleries":45,"max_images":50,"region":51,"gib":6},false,"Adam Macauley","AdamMacauley",[10],"de","3",0,true,"New Zealand","Macauley, Adam",[],{"keys":18,"alt":30,"detail":31,"galleries":34,"image_id":38,"pro":39,"artist_id":40,"url":41,"order":42,"animation":6},[19,20,21,22,23,24,25,26,27,28,29],"Atmospheric","Beverage","Decorative","Fantasy","FMCG","Food and Beverage","Graphic","Line","Line and Colour","Monsters","Nature\u002FWildlife","Illustrated label design for pine-forward IPA called In The Pines",{"title":32,"description":33},"In The Pines","In The Pines is a Pine-Infused Pacific Northwest IPA, brewed by Garage Project. Inspired by the towering pine forests at sunset, this artwork captures the golden light filtering through the trees—where the air is thick with pine and citrus, and perhaps something large and mysterious lingers in the shadows. A blend of atmosphere and storytelling, this piece brings the magic of the Pacific Northwest to life.",[35,36,37],"\u002Fstyles\u002Fpackaging","\u002Fstyles\u002Fline","\u002Fstyles\u002Fdecorative",164109,1.25,4032,"images\u002Fartist\u002FAdamMacauley\u002F164109\u002Fpine-infused-ipa-label.jpg",1,"Adam Macauley - New Zealand based illustrator","4032",[46,47,48,49],82,6,102,92,150,"AU",[53,57,75,90,107,120,134,145,157,173,192,209,222,235,245,255,268,279,289,302,314,325,334,343,352,362,371,380,390,399,409,420,430,440,450,462,471,480,490,501,511,524],{"detail":54,"keys":55,"artist_id":40,"animation":6,"galleries":56,"order":42,"url":41,"pro":39,"alt":30,"image_id":38},{"title":32,"description":33},[19,20,21,22,23,24,25,26,27,28,29],[35,36,37],{"detail":58,"keys":61,"artist_id":40,"animation":6,"galleries":67,"order":69,"url":70,"crop":71,"pro":72,"alt":73,"image_id":74},{"title":59,"description":60},"Gold Series Beer","This special Limited Release was the first in Garage Project’s Gold Series—five years in the making. Brewed with a hop variety developed in collaboration with Garage Project, it journeyed from seedling to glass.\r\n\r\nTo reflect the name Good Things Come to Those Who Wait, I illustrated a weathered stone sculpture set in a vibrant underwater world. The artwork features Garage Project characters, hidden easter eggs, and nods to Mayan timekeeping—celebrating patience and long-awaited reward.",[62,19,63,21,64,23,24,26,27,65,66],"Animals","Colorful","Detail","Magical","Nature\u002FWildlife.Environment",[36,35,68],"\u002Fstyles\u002Ffantasy",2,"images\u002Fartist\u002FAdamMacauley\u002F163886\u002Fgarage-project-gold-series-limited-release.jpg","{\"x\":94,\"y\":0,\"w\":234}",0.587,"Limited Release Gold Series beer from Garage Project",163886,{"detail":76,"keys":79,"artist_id":40,"animation":6,"galleries":84,"order":85,"url":86,"pro":87,"alt":88,"image_id":89},{"title":77,"description":78},"Reefton Distillery","The Flavour Gallery is a vibrant twist on Reefton Distillery’s classic gin range. Each variant in the lineup brings bold, unique character to the collection. I created a series of label illustrations that capture the essence of each flavour, giving every bottle a distinctive shelf presence while visually tying the range together through expressive, flavour-forward design.",[19,80,21,81,24,25,26,27,66,82,83],"Conceptual","Drink","Nature\u002FWildlife.Landscape","Nature\u002FWildlife.Seasons",[37,35],3,"images\u002Fartist\u002FAdamMacauley\u002F163889\u002Freefton-gin-modern-twist-packaging.jpg",0.852,"Vibrant new packaging for Reefton Distillery’s updated gin range",163889,{"detail":91,"keys":94,"artist_id":40,"animation":6,"galleries":100,"order":102,"url":103,"pro":104,"alt":105,"image_id":106},{"title":92,"description":93},"Spotlight on Overlooked Product Feature","As part of a wider series for Bustle’s POS and Cafe Management platform, this illustration was created to highlight a product feature users might otherwise overlook. Through playful imagery and a focus on brand colours, the artwork draws attention without disrupting the user experience. It’s part of a broader effort to make the dashboard not only functional, but visually engaging and intuitive to explore.\n",[95,96,80,21,97,24,25,26,27,98,99],"Communications","Communications.Computers","Food","Sci-Fi","Stylistic",[36,101],"\u002Fstyles\u002Feditorial",4,"images\u002Fartist\u002FAdamMacauley\u002F164137\u002Foverlooked-feature-visual-callout.jpg",0.75,"Creative depiction of a subtle but important feature within the product",164137,{"detail":108,"keys":111,"artist_id":40,"animation":6,"galleries":113,"order":115,"url":116,"pro":117,"alt":118,"image_id":119},{"title":109,"description":110},"Metaverse Concept Art","This illustration was created as part of my Inktober series—a month-long drawing challenge where each piece responded to a single daily prompt. The word for this piece was: Metaverse. These drawings were a way to explore ideas quickly, experiment with style, and stay committed to a daily creative practice.",[19,95,96,80,21,25,26,27,98,99,112],"Symbolism",[101,36,114],"\u002Fstyles\u002Fkids-fantasy",5,"images\u002Fartist\u002FAdamMacauley\u002F164135\u002Fvirtual-worlds-metaverse-drawing.jpg",0.9995,"Futuristic metaverse-themed artwork showing virtual worlds",164135,{"detail":121,"keys":124,"artist_id":40,"animation":6,"galleries":129,"order":47,"url":131,"pro":117,"alt":132,"image_id":133},{"title":122,"description":123},"Whimsical Object Characters","This piece was part of a short personal series exploring playful, illustrative still life scenes. Created as a way to experiment with form, colour, and character, each image features vibrant arrangements of everyday objects—like candlestick holders, sneakers, Chemex coffee makers, Rubik’s cubes, as well as fruit and floral arrangements—some reimagined as cheerful little characters. The result is a lighthearted celebration of the joy found in the ordinary.",[125,19,126,80,21,25,26,27,127,128,99],"Abstract","Bizarre","Nature\u002FWildlife.Botanical","Nature\u002FWildlife.Plants",[36,130,37,101],"\u002Fstyles\u002Ffood-and-drink","images\u002Fartist\u002FAdamMacauley\u002F164134\u002Fcheerful-characters-everyday-objects.jpg","Vibrant artwork transforming common objects into joyful character figures",164134,{"detail":135,"keys":138,"artist_id":40,"animation":6,"galleries":140,"order":141,"url":142,"pro":42,"alt":143,"image_id":144},{"title":136,"description":137},"Fantasy Pumpkin Cottage","This illustration was created as part of my Inktober series—a month-long drawing challenge where each piece responded to a single daily prompt. The word for this piece was: Pumkin. These drawings were a way to explore ideas quickly, experiment with style, and stay committed to a daily creative practice.",[19,126,139,80,21,22,25,26,27,29,127],"Children's Books",[114,36],7,"images\u002Fartist\u002FAdamMacauley\u002F164132\u002Fcozy-pumpkin-home.jpg","Creative concept art of a cozy pumpkin home",164132,{"detail":146,"keys":149,"artist_id":40,"animation":6,"galleries":151,"order":152,"url":153,"pro":154,"alt":155,"image_id":156},{"title":147,"description":148},"Spicy House","This illustration celebrates a favourite Asian restaurant on Dominion Road, capturing the lively spirit of this popular dining strip known for its rich variety of Asian cuisine.",[19,21,97,24,150,25,26,27,29,99],"Food.Restaurant",[101,36],8,"images\u002Fartist\u002FAdamMacauley\u002F164123\u002Ffavorite-asian-eatery.jpg",1.4135,"Colorful tribute to a favorite Asian eatery in New Zealand food district",164123,{"detail":158,"keys":161,"artist_id":40,"animation":6,"galleries":166,"order":167,"url":168,"crop":169,"pro":170,"alt":171,"image_id":172},{"title":159,"description":160},"Sustainable Cities","This piece explores how cities are embracing eco-friendly living—blending lush green spaces, clean energy, smart transport, and community action. I aimed to capture the harmony between nature and technology, with people at the heart of sustainable change. A fresh palette of greens, blues, and earthy tones, with vibrant accents, brings the scene to life and highlights the spirit of urban renewal and connection.",[162,163,164,165,19,80,21,24,25,26,27],"Architecture","Architecture.Buildings","Architecture.Cityscape","Architecture.Houses",[35,36,101],9,"images\u002Fartist\u002FAdamMacauley\u002F163888\u002Feco-friendly-city-illustration.jpg","{\"x\":60,\"y\":0,\"w\":199}",0.499,"Sustainable urban living with renewable energy and green design",163888,{"detail":174,"artist_id":40,"animation":6,"galleries":176,"order":177,"url":178,"crop":179,"pro":39,"keys":180,"alt":190,"image_id":191},{"description":175},"A playful, whimsical twist on classic crossroads folklore, this beer can illustration for Garage Project reimagines the legend of Robert Johnson’s deal with the devil. In a shadowy grove of stone idols, a towering devil strums atop a log as a lone bard approaches, hinting at a fateful pact.",[37,36,68,35,114],10,"images\u002Fartist\u002FAdamMacauley\u002F165197\u002Fgrapefruit_ipa_devil_forest_can.jpg","{\"x\":0,\"y\":42,\"w\":320}",[181,182,183,22,184,185,186,187,188,189],"Beer Can Design","dark atmosphere","Digital Art","Folklore-inspired","Illustrative","Packaging","Storytelling","Surreal","Whimsical","Can of grapefruit IPA with devil and forest idols illustration",165197,{"detail":193,"keys":195,"artist_id":40,"animation":6,"alt":204,"galleries":205,"order":177,"url":206,"pro":207,"image_id":208},{"description":194},"A giant piggy bank looms over a suburban street, symbolising the practice of land banking in Auckland, New Zealand. Investors hold empty lots, speculating on rising prices while communities face the strain of housing shortages. This piece reflects on how speculation reshapes neighbourhoods and the spaces we live in.",[164,196,183,197,198,199,200,201,202,112,203],"Conceptual Illustration","Editorial","Environmental Art","Political Commentary","Social Critique","Social Theme","Suburban","Thought-provoking","Giant piggy bank over suburban homes at sunset",[37,36,101,68],"images\u002Fartist\u002FAdamMacauley\u002F166080\u002Fgiant_piggy_bank_suburban_homes.jpg",1.3333333333333333,166080,{"detail":210,"keys":213,"artist_id":40,"animation":6,"galleries":216,"order":217,"url":218,"pro":219,"alt":220,"image_id":221},{"title":211,"description":212},"Clipper Bar Bottled Cocktails","I worked with Clipper bar to redesign their bottled cocktail labels.  What was initially a temporary solution in response to lockdown trading restrictions, has since become a successful additional revenue stream for the bar. The label illustrations are inspired by the vintage Pan Am Airlines travel posters.\n",[19,20,21,81,24,25,26,27,82,214,215],"Nature\u002FWildlife.Skies","Nature\u002FWildlife.Sun",[36,35,37],11,"images\u002Fartist\u002FAdamMacauley\u002F164108\u002Fbottled-cocktail-packaging.jpg",0.625,"Modern packaging for bottled cocktails from Clipper Bar",164108,{"detail":223,"keys":226,"artist_id":40,"animation":6,"galleries":229,"order":230,"url":231,"pro":232,"alt":233,"image_id":234},{"title":224,"description":225},"Metakademy Illustration","A friendly robot educator takes centre stage in this Metakademy illustration, wearing a crisp white lab coat and pointing to a whiteboard covered in blockchain diagrams and smart contract sketches. Scattered throughout are subtle nods to well-known NFT characters, blending technical insight with pop culture flair. The scene captures Metakademy’s mission to make Web3 concepts accessible, engaging, and visually compelling for learners of all levels",[19,95,96,80,21,25,26,27,227,228,98],"Robots","Science",[],14,"images\u002Fartist\u002FAdamMacauley\u002F164136\u002Fai-teacher-friendly-robot-metakademy.jpg",0.6665,"Friendly robot teacher featured in educational-themed Metakademy illustration",164136,{"detail":236,"keys":239,"artist_id":40,"animation":6,"galleries":240,"order":241,"url":242,"pro":42,"alt":243,"image_id":244},{"title":237,"description":238},"Fortune","This illustration was created as part of my Inktober series—a month-long drawing challenge where each piece responded to a single daily prompt. The word for this piece was: Fortunue. These drawings were a way to explore ideas quickly, experiment with style, and stay committed to a daily creative practice.",[19,126,80,21,25,26,27,99],[36],15,"images\u002Fartist\u002FAdamMacauley\u002F164129\u002Ffortune-symbolic-artwork.jpg","Fortune-inspired concept art with visual elements of prosperity",164129,{"detail":246,"keys":249,"artist_id":40,"animation":6,"galleries":250,"order":251,"url":252,"pro":42,"alt":253,"image_id":254},{"title":247,"description":248},"Resurrection Scene","This illustration was created as part of my Inktober series—a month-long drawing challenge where each piece responded to a single daily prompt. The word for this piece was: Rise. These drawings were a way to explore ideas quickly, experiment with style, and stay committed to a daily creative practice.",[19,126,80,21,22,25,26,27,28,98,99],[101],18,"images\u002Fartist\u002FAdamMacauley\u002F164127\u002Frise-from-coffin.jpg","Dramatic scene depicting a character emerging from a coffin box",164127,{"detail":256,"keys":259,"artist_id":40,"animation":6,"galleries":263,"order":264,"url":265,"pro":42,"alt":266,"image_id":267},{"title":257,"description":258},"Edgy Character Concept","This illustration was created as part of my Inktober series—a month-long drawing challenge where each piece responded to a single daily prompt. The word for this piece was: Punk. These drawings were a way to explore ideas quickly, experiment with style, and stay committed to a daily creative practice.",[21,25,26,27,260,261,262,99],"People","People.Caricature","People.Occupations",[36],19,"images\u002Fartist\u002FAdamMacauley\u002F164126\u002Frebellious-punk-style-art.jpg","Edgy punk character illustration with alternative fashion elements",164126,{"detail":269,"keys":271,"artist_id":40,"animation":6,"galleries":273,"order":274,"url":275,"crop":276,"pro":72,"alt":277,"image_id":278},{"title":270,"description":60},"Garage Project Gold Series",[19,20,80,21,81,23,24,25,26,27,272],"Nature\u002FWildlife.Sea",[37,35],20,"images\u002Fartist\u002FAdamMacauley\u002F163887\u002Fgarage-project-gold.jpg","{\"x\":83,\"y\":0,\"w\":234}","Exclusive Limited Release craft beer from Garage Project’s Gold Series",163887,{"detail":280,"keys":283,"artist_id":40,"animation":6,"galleries":284,"order":285,"url":286,"pro":42,"alt":287,"image_id":288},{"title":281,"description":282},"Matcha Aesthetic","This illustration was created as part of my Inktober series—a month-long drawing challenge where each piece responded to a single daily prompt. The word for this piece was: Matcha. These drawings were a way to explore ideas quickly, experiment with style, and stay committed to a daily creative practice.",[21,81,24,25,26,27,99,112],[130,36,101],21,"images\u002Fartist\u002FAdamMacauley\u002F164125\u002Fmatcha-tea-preparation-illustration.jpg","Illustration of matcha tea drink with frothy top in a Japanese teacup",164125,{"detail":290,"keys":293,"artist_id":40,"animation":6,"galleries":296,"order":297,"url":298,"pro":299,"alt":300,"image_id":301},{"title":291,"description":292},"Packaging Design","‘In The Pines’ is a Pine-Infused Pacific Northwest IPA, brewed by Garage Project. Inspired by the towering pine forests at sunset, this artwork captures the golden light filtering through the trees—where the air is thick with pine and citrus, and perhaps something large and mysterious lingers in the shadows. A blend of atmosphere and storytelling, this piece brings the magic of the Pacific Northwest to life.",[294,19,295,80,21,81,23,24,25,26,27],"Aerial View","Birds",[68,36,35],22,"images\u002Fartist\u002FAdamMacauley\u002F163903\u002Fpackaging-work.jpg",1.2495,"Packaging illustration for ‘In The Pines'",163903,{"detail":303,"keys":306,"artist_id":40,"animation":6,"galleries":308,"order":309,"url":310,"pro":311,"alt":312,"image_id":313},{"title":304,"description":305},"Black Forest dessert","This illustration was created as a concept for a beer can label for Forest Guardian, a rich Black Forest Stout. In this enchanted scene, a serene deer-dragon creature stands watch beneath berry-laden trees, guarding the heart of a mystical woodland. Inspired by the beer’s decadent notes of chocolate and dark fruit, the artwork captures the quiet magic and deep, earthy richness of the forest it protects.",[19,126,80,21,22,25,307,26,27,28,29],"Horoscopes",[68],24,"images\u002Fartist\u002FAdamMacauley\u002F164122\u002Fbeer-label-design.jpg",0.618,"Beer label for Forest Guardian stout, inspired by the Black Forest dessert",164122,{"detail":315,"keys":318,"artist_id":40,"animation":6,"galleries":319,"order":320,"url":321,"pro":322,"alt":323,"image_id":324},{"title":316,"description":317},"Sunburst Surreal","Sunburst Surreal is a playful plunge into a citrus-soaked dreamscape. This label for an orange natural wine blends cartoonish whimsy with surrealist flair—giant fruit lounge in a sun-drenched coastal scene, while yellow rubber ducks teeter on stilt-like legs, a cheeky nod to Dalí’s The Elephants. It’s a celebration of the strange and sunny—a perfect match for the vibrant, zesty wine within.",[125,19,126,80,21,22,25,307,26,27,29],[36,130,68,114,35],25,"images\u002Fartist\u002FAdamMacauley\u002F164121\u002Fsunburst-surreal-citrus-label.jpg",0.4425,"Playful citrus-themed artwork for Sunburst Surreal craft beverage",164121,{"detail":326,"keys":328,"artist_id":40,"animation":6,"galleries":329,"order":330,"url":331,"pro":104,"alt":332,"image_id":333},{"title":327,"description":93},"Bustle POS Illustration",[95,96,80,21,24,150,25,26,27,99,112],[101,36],26,"images\u002Fartist\u002FAdamMacauley\u002F164120\u002Fbustle-pos-feature-illustration.jpg","Visual spotlight on overlooked functionality in Bustle’s café management software",164120,{"detail":335,"keys":337,"artist_id":40,"animation":6,"galleries":338,"order":339,"url":340,"pro":104,"alt":341,"image_id":342},{"title":336,"description":93},"POS Breakdown",[95,96,80,21,24,25,26,27,99,112],[101,36],28,"images\u002Fartist\u002FAdamMacauley\u002F164118\u002Fitemized-fastfood-combo-discounts.jpg","Point-of-sale breakdown of discounted fast-food items",164118,{"detail":344,"keys":346,"artist_id":40,"animation":6,"galleries":347,"order":348,"url":349,"pro":104,"alt":350,"image_id":351},{"title":345,"description":93},"Augmented Reality",[125,19,95,96,80,21,25,26,27,99,112],[101,36],29,"images\u002Fartist\u002FAdamMacauley\u002F164117\u002Ffood-menu-app.jpg","Image depicts the use of an Augmented Reality (AR) food menu app",164117,{"detail":353,"keys":356,"artist_id":40,"animation":6,"galleries":357,"order":358,"url":359,"pro":42,"alt":360,"image_id":361},{"title":354,"description":355},"Web3-Themed Hero Art for Metakademy Platform","This dynamic hero illustration for Metakademy captures the spirit of exploration in the Web3 universe. A curious robot drifts through a glowing portal, surrounded by swirling cryptocurrency tokens and iconic Web3 platform logos. Designed to spark curiosity and excitement, the piece visualises the journey into decentralised tech and the limitless possibilities of blockchain learning.",[19,63,95,96,80,21,22,25,26,27,227],[101,36],30,"images\u002Fartist\u002FAdamMacauley\u002F164116\u002Fmetakademy-web3-hero-illustration.jpg","Futuristic hero scene representing the spirit of Web3 learning and innovation",164116,{"detail":363,"keys":365,"artist_id":40,"animation":6,"galleries":366,"order":367,"url":368,"pro":219,"alt":369,"image_id":370},{"title":364,"description":212},"Bottled Cocktail Packaging Refresh",[125,19,20,63,21,23,25,26,27,66,82],[],31,"images\u002Fartist\u002FAdamMacauley\u002F164104\u002Fcocktail-label-rebrand.jpg","Rebranding project – updated packaging for Clipper Bar bottled cocktails",164104,{"detail":372,"keys":374,"artist_id":40,"animation":6,"galleries":375,"order":376,"url":377,"pro":117,"alt":378,"image_id":379},{"title":373,"description":123},"Breakfast Scene",[125,19,126,80,21,22,25,307,26,27,28],[37,101,36],32,"images\u002Fartist\u002FAdamMacauley\u002F164115\u002Fcheerful-breakfast-scene.jpg","A cozy and cheerful breakfast or morning scene",164115,{"detail":381,"keys":383,"artist_id":40,"animation":6,"galleries":385,"order":386,"url":387,"pro":232,"alt":388,"image_id":389},{"description":382},"This Metakademy illustration depicts a virtual Web3 classroom in full swing. At the centre, a robot professor delivers a lecture from inside a browser window, surrounded by a grid of other open tabs. Each window shows popular NFT characters tuning in, representing a global community of learners. The scene celebrates the power of decentralised education—connecting curious minds across the metaverse through shared knowledge and digital culture.\n",[125,19,95,96,80,21,22,25,384,26,27],"Immersive experiences",[101,36],33,"images\u002Fartist\u002FAdamMacauley\u002F164114\u002Fweb3_virtual_classroom_robot_professor.jpg","Robot professor teaches NFTs in a virtual Web3 classroom scene",164114,{"detail":391,"keys":393,"artist_id":40,"animation":6,"galleries":394,"order":395,"url":396,"pro":219,"alt":397,"image_id":398},{"description":392},"This special edition label features a bold character illustration of Barney Toy, Clipper bar’s owner and operator, reimagined in a vibrant world inspired by Grand Theft Auto and Miami Vice. With neon-soaked colours, retro flair, and a touch of mischief, the artwork channels 80s excess and underground cool—capturing Barney’s larger-than-life personality in true Vice City style.",[19,21,81,24,25,26,27,215,186,260,261],[36,130,35],34,"images\u002Fartist\u002FAdamMacauley\u002F164107\u002Fbarney_toy_clipper_label.jpg","Illustration of man in white suit holding drink with bottle and city background",164107,{"detail":400,"keys":401,"artist_id":40,"animation":6,"galleries":404,"order":405,"url":406,"pro":117,"alt":407,"image_id":408},{"description":123},[402,21,25,26,27,403,99,188,112],"Cartoon","Still Life",[36,37,101],35,"images\u002Fartist\u002FAdamMacauley\u002F164113\u002Fplayful_still_life_candles_radio_cactus.jpg","Playful still life with candles, radio, cactus, headphones, and dessert",164113,{"detail":410,"keys":412,"artist_id":40,"animation":6,"galleries":414,"order":415,"url":416,"pro":417,"alt":418,"image_id":419},{"description":411},"This decorative label concept blends delicate detail with a refined Japanese aesthetic, featuring vibrant yuzu fruit intertwined with soft cherry blossoms. Designed to evoke a sense of freshness and seasonal beauty, the illustration combines traditional motifs with a contemporary flair—perfect for a product that celebrates subtle flavour and elegant design.",[125,80,21,81,23,24,25,26,27,127,413],"Nature\u002FWildlife.Flowers",[37,130,36,35],36,"images\u002Fartist\u002FAdamMacauley\u002F164112\u002Fyuzu_cherry_blossoms_label.jpg",0.3755,"Yuzu fruits and cherry blossoms in delicate Japanese style",164112,{"detail":421,"keys":423,"artist_id":40,"animation":6,"galleries":424,"order":425,"url":426,"pro":427,"alt":428,"image_id":429},{"description":422},"In a barren landscape, giant seeds are planted and watered by small human figures, slowly sprouting into lush, futuristic green cities. This illustration symbolises the transformative power of community effort, innovation, and sustainable planning. It captures a vision of regeneration—where today’s actions lay the groundwork for thriving, resilient urban environments that can grow even from the most desolate beginnings.\n",[19,126,80,21,22,25,307,26,27,29,127],[101,36,68,114],37,"images\u002Fartist\u002FAdamMacauley\u002F164111\u002Fmagazine_futuristic_plant_city.jpg",0.7185,"Open magazine showing illustration of futuristic city growing from giant flower seed",164111,{"detail":431,"keys":433,"artist_id":40,"animation":6,"galleries":435,"order":436,"url":437,"pro":232,"alt":438,"image_id":439},{"description":432},"This collection of feature illustrations was created for Metakademy, a Web3 educational platform, to guide users through key areas of the site. Each piece brings a playful, futuristic touch to topics like NFTs, blockchain, and decentralised tech—designed to enhance navigation and make the learning experience visually engaging from the very first click.",[95,80,21,25,434,26,27,98,99,188,112],"Icons",[36,101,37],38,"images\u002Fartist\u002FAdamMacauley\u002F164110\u002Fmetakademy_web3_feature_icons.jpg","Colorful isometric icons representing NFT, blockchain, gaming, and tech concepts",164110,{"detail":441,"keys":443,"artist_id":40,"animation":6,"galleries":444,"order":445,"url":446,"pro":447,"alt":448,"image_id":449},{"description":442},"This project was a collaboration with Garage Project brewery for their monthly Fresh IPA series. The artwork celebrates the spirit of Halloween with a twist—since we're in New Zealand, Halloween falls right in the middle of spring. The 'spirit of spring' wanders through the woods, leaving a trail of blooming flowers, blending the eerie vibe of Halloween with the vibrant renewal of the season.",[125,19,126,80,21,22,25,307,26,27,28],[114,36,68,35],39,"images\u002Fartist\u002FAdamMacauley\u002F164106\u002Fhalloween_spirit_spring_forest.jpg",0.5875,"Halloween spirit in a spring forest with flowers and glowing lanterns",164106,{"detail":451,"keys":453,"artist_id":40,"animation":6,"galleries":455,"order":456,"url":457,"crop":458,"pro":459,"alt":460,"image_id":461},{"description":452},"This commissioned illustration was created for a Magic: The Gathering content creator in collaboration with Jankmats. The artwork features a warm, inviting desktop scene filled with subtle MTG references and personal touches—including her signature purple cat character. Designed to reflect both her personality and passion for the game, the piece blends comfort, creativity, and a touch of magic.",[454,19,63,21,22,25,26,27],"Animals.Pets",[114,36,68],40,"images\u002Fartist\u002FAdamMacauley\u002F164105\u002Fcozy_mtg_cat_scene.jpg","{\"x\":0,\"y\":0,\"w\":213}",0.5835,"Cozy scene with purple cat, cookies, coffee, and Magic: The Gathering items",164105,{"detail":463,"keys":464,"artist_id":40,"animation":6,"galleries":466,"order":467,"url":468,"pro":219,"alt":469,"image_id":470},{"description":212},[125,19,21,23,24,465,25,26,27,66,272],"Fruit",[37,35],41,"images\u002Fartist\u002FAdamMacauley\u002F164103\u002Fclipper_cocktail_labels_vintage_style.jpg","Four brown cocktail bottles with vintage travel poster style labels",164103,{"detail":472,"keys":473,"artist_id":40,"animation":6,"galleries":474,"order":475,"url":476,"pro":477,"alt":478,"image_id":479},{"description":93},[19,63,95,96,80,21,24,25,26,27,99],[101,36,130],42,"images\u002Fartist\u002FAdamMacauley\u002F163917\u002Forder_cinnamon_roll_phone.jpg",0.7496875,"Hand holding phone displaying cinnamon roll with order now button",163917,{"detail":481,"keys":483,"artist_id":40,"animation":6,"galleries":484,"order":485,"url":486,"pro":487,"alt":488,"image_id":489},{"description":482},"This enchanting illustration features a mystical bird character poised with a staff adorned in florals, topped with a glowing sphere of water. Equal parts guardian and guide, the character radiates a quiet, magical energy—blending nature, grace, and elemental power into a single, striking image.\n",[125,19,126,80,21,22,25,307,26,27,28],[68,36,114],43,"images\u002Fartist\u002FAdamMacauley\u002F163916\u002Fmystical_bird_with_staff_and_water_orb.jpg",1.2494791666666667,"Mystical bird character holding staff and glowing water orb",163916,{"detail":491,"keys":493,"artist_id":40,"animation":6,"galleries":496,"order":497,"url":498,"pro":42,"alt":499,"image_id":500},{"description":492},"A whimsical escape in a glass — this illustration transforms a tropical cocktail into a dreamy oasis, complete with a tiny island floating atop the drink. Nestled between two palm trees, a lone figure sways gently in a hammock, embodying the perfect blend of relaxation and imagination. Sip, drift, and dream.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n",[19,80,21,81,24,25,26,27,494,495,99],"Poster Art","Scene",[130,37,101],44,"images\u002Fartist\u002FAdamMacauley\u002F163913\u002Ftropical_island_hammock_in_glass.jpg","Tropical island with hammock inside a glass with pink drink",163913,{"detail":502,"keys":504,"artist_id":40,"animation":6,"galleries":505,"order":506,"url":507,"pro":508,"alt":509,"image_id":510},{"description":503},"I worked with Clipper bar to redesign their bottled cocktail labels.  What was initially a temporary solution in response to lockdown trading restrictions, has since become a successful additional revenue stream for the bar. The label illustrations are inspired by the vintage Pan Am Airlines travel posters.\r\n\r\n",[19,80,21,81,23,24,25,26,27,494,495],[35,36],45,"images\u002Fartist\u002FAdamMacauley\u002F163912\u002Fclipper_bar_vintage_label.jpg",0.9994212962962963,"Bottle of Clipper bar cocktail with vintage travel poster style label",163912,{"detail":512,"keys":514,"artist_id":40,"animation":6,"galleries":517,"order":518,"url":519,"crop":520,"pro":521,"alt":522,"image_id":523},{"description":513},"In a barren landscape, giant seeds are planted and watered by small human figures, slowly sprouting into lush, futuristic green cities. This illustration symbolises the transformative power of community effort, innovation, and sustainable planning. It captures a vision of regeneration—where today’s actions lay the groundwork for thriving, resilient urban environments that can grow even from the most desolate beginnings.",[19,80,21,25,515,26,27,516,66,82,83],"Industry","Nature\u002FWildlife.Desert",[36,101],46,"images\u002Fartist\u002FAdamMacauley\u002F163904\u002Fgiant_flower_city_growth.jpg","{\"x\":0,\"y\":47,\"w\":280}",1.4279761904761905,"People nurturing giant flower growing futuristic city in barren land",163904,{"detail":525,"keys":526,"artist_id":40,"animation":6,"galleries":528,"order":529,"url":530,"pro":104,"alt":531,"image_id":532},{"description":442},[19,80,21,81,23,24,25,26,27,66,527],"Nature\u002FWildlife.Forest",[36,35,68],47,"images\u002Fartist\u002FAdamMacauley\u002F163902\u002Ffresh_ipa_halloween_spring_forest.jpg","Halloween-themed Fresh IPA cans in a mystical spring forest",163902,{"meta_title":534,"client_list":535,"scrapbook_id":12,"subhead":43,"artist_id":40,"has_quotes":6,"overview":536,"related":537,"text":543,"has_live_video":6,"meta_description":544,"country":14,"loc":14,"artist_hash":545},"Adam Macauley – Charakterillustrator, Neuseeland | IllustrationX","Adam’s clients include Reefton Gin, Bustle, Garage Project and more.","New Zealand artist Adam Macauley creates playful, energetic imagery that comes with a sense of fun. His illustrations are often soft and approachable, with clever concepts driving them as he communicates his client’s ideas in fresh and original ways.",[538,539,540,541,542],"DanielSulzberg","timbradford","StuartHolmes","WagnerLoud","GregStraight","Adam’s talent for drawing characters and settings was honed early in his career while he trained to become an animator. He developed new skillsets working in gaming and as a graphic designer. Today, all his past experience is channelled into creating outstanding imagery for his clients and he understands how illustration fits into wider creative processes such as creating campaigns and brand identity work.\r\n\r\nAnime and the artwork of Magic: The Gathering are two of Adam’s favourite influences, and he also admires artists such as Takashi Murakami, James Jean, Moebius, Victo Ngai, Kim Jung Gi and Pat Perry. They inspire him to find a balance between technical proficiency and great storytelling with each illustration brief he tackles.\r\n\r\n\u003Ch3>Approach\u003C\u002Fh3>\r\nSketching to begin with, Adam explores the composition and identifies where the energy of the image will come from. He then refines his sketches, cleaning up the line work and adding colour, texture and lighting. By controlling the values and contrast, he draws the eye around the image, helping build the narrative.\r\n\r\n\u003Ch3>Key software\u003C\u002Fh3>\r\nAdobe Illustrator and Photoshop, Procreate, Clip Studio Paint.\r\n\r\n\u003Ch3>Style\u003C\u002Fh3>\r\nAdam’s line work is crisp yet gentle, inspired by the ligne claire approach, combined with balanced colour palettes that look natural and organic. Three dimensional scenes with occasional 2D objects or graphics contribute to its unique style.","Anime-inspirierte Charakterillustratorin mit Ausbildung im Animationsbereich und einem klaren Ligne-Claire-Stil – verfügbar für Kampagnen, Markenidentität und Verpackungsdesign.","DE#illus"]