[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"news-6180-EN":3},{"images":4,"pk":19,"news_id":20,"tile_image":6,"body":21,"permalink":22,"summary":23,"published":24,"ex_news":25,"posted":26,"pinned":25,"ex_artist":25,"title":27,"tags":28},[5,7,9,11,13,15,17],{"filename":6},"blog_6180_638610769386235940.jpg",{"filename":8},"blog_6180_638610769487436673.jpg",{"filename":10},"blog_6180_638610769581687096.jpg",{"filename":12},"blog_6180_638610769906368852.jpg",{"filename":14},"blog_6180_638610770087629855.jpg",{"filename":16},"blog_6180_638610770408421656.jpg",{"filename":18},"blog_6180_638610772568262935.jpg","news",6180,"\u003Cp>SoV was commissioned by ARC US, a prominent shopper and retail agency within the Publicis Group, to craft a series of illustrations as key visuals for a nationwide beverage campaign.\u003C\u002Fp>\r\n\u003Cp>The project featured a dual focus: sports and summer themes, perfectly aligned with the refreshing essence of Arnold Palmer Spiked, a popular malt beverage known for its unique blend of iced tea and lemonade. Leveraging a bold colour palette of red, green, yellow, and white - reflective of the Arnold Palmer brand - Season of Victory infused energy and playfulness into each illustration.\u003C\u002Fp>\r\n\u003Cp>The sports-themed visuals captured the dynamism of basketball, football, hockey, baseball, golf, and soccer, while the summer-themed imagery brought to life the quintessential elements of the season, including lemons, sunglasses, beach umbrellas, beach balls, and flip flops.\u003C\u002Fp>\r\n\u003Cp>These illustrations were prominently featured across various digital and print promotions, blending the spirited nature of the beverage with the lively aesthetics of summer and sport.\u003C\u002Fp>","\u002Fnews\u002F6180\u002Fa_dynamic_fusion_of_sports_and_summer","\u003Ca href=\"\u002FSeasonofVictory\">Season of Victory\u003C\u002Fa> makes stunning visuals for Arnold Palmer Spiked.","2024-09-04T20:00:00",false,"2024-09-04T20:00:00#6180","A Dynamic Fusion of Sports and Summer","#advertising#graphic#food and drink#sport#fruit#alcohol#summer art#objects#usa#beverage#billboards#drinks#season of victory#"]