[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"news-6804-EN":3},{"permalink":4,"ex_news":5,"tags":6,"body":7,"ex_artist":5,"pk":8,"pinned":5,"title":9,"summary":10,"posted":11,"published":12,"images":13,"news_id":28,"tile_image":15},"\u002Fnews\u002F6804\u002Fpatterned_purpose",false,"#patterns#design#decorative#women#campaign#wellbeing#avon#breast cancer awareness#brands#international womens day#mel cerri#","\u003Cp data-start=\"0\" data-end=\"21\">Mel was commissioned by Avon to develop six distinctive patterns as part of a wide-ranging illustration project supporting three of the brand’s key advocacy campaigns: Breast Cancer Awareness Month, preventing Violence Against Women and Girls, and International Women’s Day.\u003C\u002Fp>\r\n\u003Cp data-start=\"0\" data-end=\"21\">Designed to live across packaging as well as print and digital touchpoints, the patterns balance clarity with expression, pairing graphic, logo-led constructions based on Avon’s square mark with more fluid, organic counterparts. The dual approach allows each cause to speak with both structure and emotion, aligning with Avon’s brand language.\u003C\u002Fp>\r\n\u003Cp data-start=\"0\" data-end=\"21\">Used internationally across campaign materials, the patterns complement a wider set of hero illustrations and icons, reinforcing Avon’s long-standing commitment to women-led causes.\u003C\u002Fp>","news","Patterned Purpose","\u003Ca href=\"\u002FMelCerri\">Mel Cerri\u003C\u002Fa> brings activism into focus, creating a  suite of patterns for Avon.","2026-01-12T11:00:00#6804","2026-01-12T11:00:00",[14,16,18,20,22,24,26],{"filename":15},"blog_6804_639038192177783339.jpg",{"filename":17},"blog_6804_639038188598379721.jpg",{"filename":19},"blog_6804_639038188754701695.jpg",{"filename":21},"blog_6804_639038188885763845.jpg",{"filename":23},"blog_6804_639038188961085285.jpg",{"filename":25},"blog_6804_639038189049375901.jpg",{"filename":27},"blog_6804_639038189128397177.jpg",6804]