Maxim Usik — Whimsical Editorial Illustrator

Working in a unique cartoony style that’s a touch folksy and a touch naïve, Germany-based illustrator Maxim Usik infuses each of his images with wit, charm and natural warmth. His skill in finding clever ways to communicate what might normally seem dry and serious subjects has won him editorial and publishing clients around the world, who also benefit from his ability to meet tight deadlines.

The global nature of Maxim’s client base suits him just fine. Born in Russia, Maxim moved to Finland to complete his studies. After working in various design studios in Helsinki he became a freelance illustrator and took off on a world tour, working remotely for clients while exploring South America, India, Spain, Asia and several European countries. Maxim studied at the West-Lapland College of Visual Communications and then the Kemi-Tornio University of Applied Science where he received a degree in Visual Art. He’s inspired by Vincent Van Gogh, Steve Jobs, Henry Miller and yoga.

Approach

Beginning with pencil sketches, Maxim draws and inks his images the traditional way before scanning them in and carrying out the colouring process on his laptop.

Style

Maxim’s clear, slightly whimsical line drawings come to life with colour palettes that juxtapose cool and warm tones, while the work itself is marked out by its humour, detail and wit.

Languages

Fluent in English, Russia and Finnish

Client list

Maxim works for leading publications around the world including BBC Focus, The Wall Street Journal, The Hollywood Reporter, Fast Company Magazine, American Way Magazine, McDonald's Finland, Capital Magazine, Blue Wings (FinnAir magazine), Helsingin Sanomat, Smith Street Books Publishing, Sanoma Pro, and Talouselämä.