Waste to Growth

Jacob was commissioned by Radio Times to create an illustration exploring how grey water, such as wastewater from cleaning, can be reused in regenerative projects. The piece highlights initiatives that filter and repurpose water to support activities such as crop growth in Brazil.

Jacob’s illustration shows a bath drain transformed into the source of a growing bunch of flowers, offering a simple visual metaphor for how waste water can be given a new purpose.

Using his recognisable style of strong forms, contrast and colour, Jacob combines a light-hearted approach with a message about sustainable solutions.