Bear in Space

For Harrods’ own-brand collection, Season of Victory developed a series of playful surface patterns under the concept Pop Rockets, which reimagines the iconic Harrods Bear as an astronaut exploring space.

First introduced in 1906, the Harrods Bear has a long history, making the commission a chance to contribute to a familiar part of the store’s visual identity.

The illustrations first appeared on a collection of children’s travel bags and an astronaut keychain, before being rolled out across a wider range of Harrods stationery, homeware and gifting products.

Season of Victory adds, "The amazing Harrods in-house team put extraordinary thought into their products – always really well designed and great quality. "