Epic x Samsung x Lollapalooza

Illustrator duo Epic was commissioned to create a series of vibrant illustrations for Samsung’s promotional campaign at Lollapalooza 25, collaborating with Sailor Studio, who handled the animation.

This marks the second consecutive year Epic has contributed artwork to Samsung’s festival presence, with this year’s campaign centred around the Galaxy S25. Their bold, high-energy visuals were featured across various promotional materials, from out-of-home (OOH) advertising to the festival’s big screens during show breaks.

Epic’s dynamic style captured the excitement of live music and immersive festival experiences, seamlessly integrating Samsung’s latest technology into the scene.