Festive Flourish

France-based illustrator Luiza has brought a playful, seasonal charm to Sainsbury’s 2025 panettone packaging.

Her hand-crafted illustrations combine festive motifs with a contemporary, joyful style that captures the spirit of the holiday season while standing out on crowded supermarket shelves.

Her work spans several flavour variants including the citrus‑kissed Sainsburyʼs  Limoncello Panettone, the rich and indulgent Sainsburyʼs  Chocolate & Hazelnut Panettone, and the luxuriously jewel‑like Sainsburyʼs  Cherry & Amaretto Panettone. Each flavour is elevated through Luiza’s artworks, which uses a mix of festive botanical elements and elegant swirls to reflect both tradition and modernity.

The illustrated range is now available across Sainsbury’s stores in the UK.