For Bitso’s launch of Película de Acciones, the team commissioned Tavo to design a large‑scale mural in Mexico City as the focal point of the brand’s Out‑of‑Home campaign.
The brief called for a poster that looked as if it belonged on a Hollywood street, drawing on classic illustrated action‑movie artwork and placing Eiza González at the centre of the narrative.
Tavo shaped the mural to match the campaign’s cinematic tone, using his adaptable illustration style to create a bold, hero‑focused design.
Art direction came from Blanca Rendón and Andrea Contreras at Bitso Mexico, with mural production handled by Artsynonym.
