GrowNYC Campaign

Displayed across LinkNYC screens and Curb taxi TVs, Samantha's latest illustrations form part of a citywide campaign encouraging New Yorkers to use their SNAP benefits at farmers markets. The project was developed for GrowNYC through the F.Y.E. Nonprofit Co-Lab, with additional market signage and stickers to come.

Using her minimal and fun style, Samantha's art reflects the sense of community at the heart of the campaign. Filled with friendly characters and everyday moments, the artwork communicates the benefits of shopping at local farmers markets in a welcoming and accessible way.